24 London Club

Looking like a plush exclusive advertising agency from the outside during the day, 24:London transforms at night as kingly street fills with luxurious cars, well dressed trendy types and bouncers. The open doors to 24:London take us down a blue neon lit corridor into a large L shaped room beyond. With a capacity of around 300 people the place is actually small for a club but with all outside walls lined with large private booths, comfortable leather couches and coffee tables. The inside walls of the club have a complete bar running the full length and in the purple light seem to have a fabulous cocktail selection. The menu details drinks priced up in their thousands of pounds and every fifth face is that of a security guard protecting unseen celebrities from the glare of would-be attackers. Bar service is fast if you can get ahead of those rich boys and girls complaining to other bar staff about the pricing of their bill. A couple of doubles and mixers will set you back around £20 and not forgetting that entry on a Friday night is also £20 a piece - the place is not created for those on a budget. As the beat climbs its way through popular RnB songs and dance hits which everyone seems to be casually moving to we notice the high drinks surfaced strategically placed int he middle of the room are interactive. Put a finger down and the table lights up - the light travelling with my movements, this is until I hit a sticky spot in the surface and remember I’m in a club and not in someones dream sequence. Suddenly without warning the room flood with white - all the outside walls are literally canvas’s for those controlling the light in the room. The light interchanges rapidly across the primary spectrum and it feels like you are standing on a rooftop surrounded in all directions by the sunrise - a pretty incredible experience and totally making up for the lack of real light or windows.
Overall 24: London is a good additon to the London club scene, its interesting use of electronic decor and not overly pretencious crowd make for a reasonable place to enjoy a good portion of the night out, its close to amentities and there is no nonsense queuing for entry if you arrive at around midnight - 8/10

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1 response so far ↓
1 Sarah // Dec 8, 2009 at 9:46 pm
I want to share my displeasure at being openly discriminated against in the UK’s most multicultural city. Last night (Saturday 5th December 2009), I was out in the West End with friends when we stumbled across 24 London on Soho’s Kingley Street. We were a group of 12 women and 2 men, of various ethnicities. When the men asked about admission to the nightclub, they were told that the group could not enter because there were “ too many black girls in the group”. At the time we were hurt, offended and angered by the club’s blatant discrimination, but we felt unable to stand up for ourselves. We knew that if we voiced our opinions, we would have been accused of being aggressive or belligerent. What shocked us most was the openness of the discrimination. The lady on the door boldly announced that we were being refused admission because of the colour of our skin. I understand that clubs are particular about their clientele, but in the 21st century, I did not think that being particular included being racist. I want to do something about this and I hope that you can help me to name and shame the people responsible for ruining our night out and making us feel like second-class citizens.
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