Orange Social and Networking Bar

The large feature bar at 2008’s London edition of the popular Internet conference was sponsored by Orange Mobile. Rather than a central piece, this temporary bar had been erected at the back of the Olympia main hall. The bar consisted of a number of high chairs and small tables, a fats bar person and a tiny selection of beverages, ranging from massively over-priced bottles beer to spirits and mixers in plastic cups. Most of the seats were taken up people simply looking to rest their legs rather than grab a drink and with Orange advertising thrown on all the walls it felt much like an exercise in subliminal (or not so subliminal) marketing. Thankfully a pool table had also been supplied which was a welcome change from what the other bars in the conference had to offer.

Overall a nice attempt by Orange to section off a part of this large warehouse/hall to bring a place of rest to weary stand-to-stand travellers - 5/10